After more than seven years in the beard products industry, we’ve had the opportunity to observe and learn quite a few things.
Around ten years ago or so the number of manufacturers retailing beard care products was so small you could practically count them on the fingers of your hands (and still have enough left over to stroke your facial hair!).
Nowadays with the rising popularity of beards there has been a very rapid expansion in the quantity and quality of products available. There are so many of them that it has become almost impossible for the consumer to evaluate quality and product without getting dizzy.
So we’re going to give you one golden principle that will help you differentiate quickly.
But before that lets understand something about making beard oils, shampoos and conditioners.
Making these beard care products is not rocket science.
If you know how to mix cereal and milk, you can make your own. I mean, if you know your oils and can mix them, you can figure out how to make your own beard oil.
Same thing for a number of other household items that we use regularly: toothpaste, mouthwash, etc. The issue then is time and convenience and the experience accumulated over time about what works best.
So why is this important to understanding the golden principle (aka The #1 thing to look for when buying beard care products)? If its relatively easy to make then the number of manufacturers will be more. The profit for each manufacturer lies primarily in selling their OWN beard care products.
If the manufacturer made their own products instead of carrying the products of other manufacturers their profit would be much more. This, then is a very big factor in favoring and carrying your own products – even if that means they are not the best.
If a manufacturer is primarily selling their own products then the issue is how do they know that these are the best products on the market?
It all comes down to experience and the general rule that a variety of people come up with the best products. Is it necessary that the company that makes the best beard oil also makes the best beard wash?
So, in a nutshell you need to see if the store or shop you are buying from carries mostly their own products or those of other manufacturers as well.
If they have products from a variety of manufacturers in spite of them being able to manufacture their own branded products with such ease (as mentioned above) that is a testament to their commitment to providing the best beard care products regardless of the fact that its their own product or that of another company.